Why you should closely watch Ukraine:

1. Sectors ripe for serious disruption because of the war
   1. Banking/lending to everyone: subprime consumers, SMEs, ecommerce
   2. Decarbonisation (hydrogen, carbon analysis)
   3. Logistics
   4. Manufacturing (how)??? - B2B marketplaces, integration into global supply chains
   5. Employment platforms
2. Business models not present in Ukraine
   1. Banking as a service
   2. Ecommerce aggregators
   3. Managed second-hand marketplaces (cars, gadgets, fashion etc)
3. Newly emerging as a hotspot (as a result of war experience)
   1. Defense tech (drones, battlefield awareness)
   2. Cybersecurity (defense and attack capabilities)
   3. Spytech (satellite and drone imagery analysis)

• Ukraine has been and still remains a country with significant tech potential

<aside> 💡 Expect innovation and startup booms in the following areas (with global potential)

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• Cybersecurity. Starting from day 1 of the war, thousands of amateur hackers and cybersecurity professionals organised in several improvised IT-armies to attack Russian web infrastructure.
• Spy tech. A numerous community of ML enthusiasts are working with satellite images to detect enemy forces.
• Insurtech. As the combat ends, the country will need to rebuild its infrastructure - an AI tool to assess damage and repair cost/priority is poised to emerge.
• Retail investment. Post-war recovery has historically produced great economic outcomes. As Western governments arrange for a multi-billion Marshall Plan. There will be tech platforms for unsophisticated and retail investors to participate in funding post-war business (through debt and equity), some even as DAOs.
• Credit scoring and lending. As the economy will be asking for more debt to fund its recovery and growth, traditional banks will not be able to address the demand due to their inability to score underbanked population, independent contractors and small businesses – thus creating a market for credit scoring based on alternative data, credit builder loans, and risk-based pricing algorithms for loans.
• Propaganda tech. Misinformation and propaganda have caused this war. This could be prevented in future with algorithms to analyse media landscape and public opinion. Governments already expresses their willingness to spend more on such tech (e.g. Scholz declaring such protection part of their increased military spending).
• Hydrogen. The EU will be dramatically cutting its Russian gas dependency, creating a serious demand for alternative energy sources. As there will be no new investment in Russian energy projects (including hydrogen), Ukraine will receive a great deal of this funding.